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Learn what product portfolio management is, the BCG matrix and its four quadrants, how to allocate resources across products, examples, and mistakes.
Learn what a product positioning statement is, the Geoffrey Moore template, why it’s an internal tool, how to write one, examples, and mistakes.
Learn what a SWOT analysis is, the four quadrants, internal vs external factors, how PMs use it, real examples, and the mistakes that make it useless.