A Great Place to Upskill
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A Great Place to Upskill
Get the latest updates from Product Space
Learn the difference between a buyer persona and a user persona, when they diverge, why it matters in B2B, real examples, and common mistakes.
Learn what total addressable market is, the TAM formula, TAM vs SAM vs SOM, calculation methods, a worked example, and common mistakes.
Learn what market segmentation is, its four types, the STP framework, how to segment a market, real examples, and common mistakes for PMs.
Learn what customer segmentation is, how it differs from market segmentation, RFM analysis, how to segment your customer base, examples, and mistakes.