This prompt playbook is designed for busy Product Managers looking to harness AI to streamline workflows, generate innovative ideas, and make data-driven decisions.

Each section targets a core PM responsibility, offering detailed prompts that include context, structure, and follow-up queries to help you get the best outputs from multiple LLM chatbots like ChatGPT, Claude or Deepseek.

Let’s start 👇

1. Crafting Detailed User Stories & Acceptance Criteria

Context: A strong user story is the foundation for agile development. It describes a feature from the user’s perspective, includes acceptance criteria, and addresses edge cases.

Prompt 1:

"I am building a new feature for our [product/service]. Create a comprehensive user story using the format 'As a [user persona], I want to [action] so that [benefit].' Please include at least three acceptance criteria, potential edge cases, and any assumptions made during the development."

Prompt 2:

"Generate five different user stories for a feature that allows users to [specific action]. For each user story, outline detailed acceptance criteria, identify possible failure modes, and suggest test cases to validate functionality."

Prompt 3:

"Act as a senior Product Manager reviewing a user story for [feature]. Critique the story by identifying gaps in user needs, missing acceptance criteria, and hidden assumptions. Provide recommendations on how to improve the story."

2. Ideating New Product Concepts & Feature Enhancements

Context: Generating innovative product ideas is crucial for staying competitive. Use these prompts to explore new concepts, market opportunities, and feature improvements.

Prompt 1:

"Based on the latest trends in the [industry] and evolving customer needs, suggest five innovative product ideas. For each idea, include a brief value proposition, target audience, and potential key features that would differentiate it from competitors."

Prompt 2:

"I want to enhance our [existing product] by adding new features. Brainstorm three feature enhancements that address current customer pain points, include estimated impact on user satisfaction, and discuss any potential technical challenges."

Prompt 3:

"Imagine you are a product strategist for a tech startup. Outline a product roadmap for a new [product/service] over the next 12 months, including key milestones, target metrics, and a competitive analysis of similar offerings in the market."

3. Meeting Summaries & Actionable Follow-Up

Context: Effective meeting summaries ensure alignment and clear next steps. These prompts help convert raw meeting transcripts or notes into structured summaries.

Prompt 1:

"Given this detailed meeting transcript, produce a concise summary that highlights key decisions, action items, responsible parties, and any unresolved issues. Please format it in bullet points for clarity."

Prompt 2:

"I have these raw meeting notes from a stakeholder discussion. Summarize them into a structured report that includes major discussion points, agreed action items, deadlines, and any identified risks or blockers.''

Prompt 3:

"Act as a project coordinator. Review the following meeting transcript and extract a list of follow-up questions for each department involved. Ensure that each follow-up question addresses a specific topic or decision made during the meeting."

4. Generating and Optimizing SQL Queries

Context: Data-driven decisions require accurate analysis. Use these prompts to generate and optimize SQL queries for various data extraction and analysis needs.

Prompt 1:

"I have a database with the following schema: [describe schema]. Write an optimized SQL query to extract user behavior data over the past [time period]. Include necessary JOINs, filters, and sorting, and explain the reasoning behind your query design."

Prompt 2:

"Generate an SQL query to analyze conversion rates by segmenting users by [criteria]. Assume we have tables: [table names]. Include comments in the query to explain each step, and suggest possible indexes that could improve query performance."

Prompt 3:

"I need a complex query that combines multiple data sources to create a dashboard for key performance indicators (KPIs). Write the SQL query and provide an explanation of how each part contributes to the final dashboard output."

5. Conducting In-Depth Market and Competitive Research

Context: Informed product decisions come from understanding your market and competitors. These prompts help you extract actionable insights from research.

Prompt 1:

"Perform a competitive analysis of [company/product] against its top three competitors. Compare features, pricing strategies, market positioning, and customer sentiment. Present your findings in a structured table and highlight potential areas of opportunity."

Prompt 2:

"Summarize the latest market trends in [industry/market] over the past [time period]. Include data on emerging technologies, shifts in customer behavior, and potential challenges that could impact our product strategy."

Prompt 3:

"Act as a market research analyst. Analyze recent customer feedback and reviews on [product category] to identify recurring themes, common pain points, and opportunities for innovation. Provide a detailed report with insights and suggested actions.''

6. Designing and Analyzing A/B Testing Strategies

Context: A/B testing is key to validating hypotheses and optimizing user experiences. These prompts guide you in creating rigorous test plans.

Prompt 1:

"Outline a complete A/B test plan for the [feature] of our [product]. Include a clear hypothesis, the primary metric to measure success, sample size estimation, test duration, and potential risks. Additionally, provide a contingency plan if the test yields unexpected results."

Prompt 2:

"Suggest three variations for an A/B test focused on improving the conversion rate for our landing page. For each variation, describe the changes, expected impact, and how you would measure success. Also, list any potential confounding factors that might affect the results."

Prompt 3:

"Act as a data scientist. Given the results of an A/B test on [feature], analyze the statistical significance, outline any insights from the test, and recommend the next steps. Include suggestions for further tests if needed."

7. Analyzing Social Sentiment and Customer Feedback

Context: Understanding customer sentiment across social platforms is essential for product iteration. These prompts help extract insights from qualitative data.

Prompt 1:

"Analyze the sentiment of the following customer reviews for our [product]. Categorize feedback into positive, neutral, and negative sentiment. Additionally, highlight recurring themes and key issues mentioned by users."

Prompt 2:

"Given a dataset of social media mentions and comments about our [product/company], produce a detailed report on overall public sentiment. Identify common topics, concerns, and suggest potential areas for product improvement based on the feedback."

Prompt 3:

"Act as a social media analyst. Review customer feedback from multiple channels (reviews, social posts, and survey responses) and generate a sentiment analysis report. Include visualizations (like a sentiment score breakdown) and actionable recommendations."

8. Identifying Hidden Assumptions in Product Strategies

Context: Critical thinking in PM involves questioning underlying assumptions. These prompts help you uncover biases or overlooked factors in product strategies.

Prompt 1:

"Evaluate the following product decision: [describe decision]. Identify and list any hidden assumptions, potential risks, and suggest alternative perspectives or scenarios that might impact the outcome."

Prompt 2:

"Act as a critical thinker. Review our proposed strategy to launch a new [feature/product] in [market]. Identify at least five assumptions that are taken for granted, and provide questions or research approaches to validate these assumptions."

Prompt 3:

"Critically analyze our current product roadmap for [product]. Spot any implicit assumptions about market growth, user behavior, or technical feasibility. Offer recommendations on how to test these assumptions to reduce future risks."

9. Developing Comprehensive Product Requirements Documents (PRDs)

Context: A well-crafted PRD communicates vision and details for development teams. These prompts generate structured templates and detailed sections.

Prompt 1:

"Generate a detailed Product Requirements Document (PRD) template for a [type of product/feature]. Include sections such as problem statement, target user personas, functional requirements, success metrics, and potential constraints. Provide guidance on how each section should be filled out."

Prompt 2:

"Using the following feature description for [feature], draft a comprehensive PRD. Include sections for background, objectives, detailed specifications, user flows, wireframe suggestions, and acceptance criteria. Assume the audience is a cross-functional team including design, engineering, and marketing."

Prompt 3:

"Act as a senior PM. Critique this draft PRD for [feature]. Identify areas where more detail is needed, suggest improvements for clarity, and propose additional sections that could help developers and stakeholders better understand the feature."

10. Summarizing Customer Interviews into Actionable Insights

Context: Customer interviews yield valuable qualitative data. Transform raw interview transcripts into insights that inform product strategy.

Prompt 1:

"I have a transcript of a customer interview regarding our [product/feature]. Summarize the conversation into key themes, pain points, and feature suggestions. Also, provide three actionable recommendations based on the interview findings."

Prompt 2:

"Analyze a series of customer interviews about [specific topic]. Extract common patterns in user feedback, highlight any conflicting viewpoints, and suggest potential adjustments to our product strategy to address these insights."

Prompt 3:

"Act as a UX researcher. Review these customer interview notes and create a summary report that includes a prioritized list of user needs, recurring frustrations, and suggested improvements. Additionally, identify any opportunities for follow-up interviews or further research."

11. Defining and Tracking KPIs and Success Metrics

Context: Measuring product success involves selecting the right KPIs. Use these prompts to define, justify, and track metrics that truly matter.

Prompt 1:

"Help me define a set of key performance indicators (KPIs) for launching a new [product/feature] in [industry]. Include both leading and lagging indicators, explain why each metric is important, and propose a tracking plan."

Prompt 2:

"Act as a data strategist. For our enterprise SaaS platform, suggest a comprehensive list of success metrics that capture user engagement, retention, and revenue growth. Provide benchmarks where possible and outline how these KPIs can be monitored over time."

Prompt 3:

"Review our current product metrics dashboard for [product]. Identify any gaps in tracking key performance indicators and recommend additional metrics or methods (e.g., cohort analysis) to gain a fuller picture of product success."

12. Conducting Competitor Feature Benchmarking

Context: Understanding competitor offerings informs your strategy. These prompts help you perform a deep dive into competitor features and identify market gaps.

Prompt 1:

"Perform a detailed benchmarking analysis of [Competitor A], [Competitor B], and [Competitor C] with respect to key features, user experience, pricing models, and market positioning. Present your findings in a comparative table and highlight areas where our product can differentiate.''

Prompt 2:

"Act as a market analyst. Identify and list at least five unique features of a competitor’s product that we currently lack. For each feature, discuss how it might be adapted or improved for our product, and the potential impact on user satisfaction."

Prompt 3:

"Using recent reviews and product release notes, summarize the strengths and weaknesses of [Competitor]'s latest product update. Provide recommendations on how we can address any identified weaknesses in our upcoming roadmap."

13. Creating Product Roadmaps & Prioritization Frameworks

Context: Strategic planning is crucial. Use these prompts to create detailed product roadmaps and decide on feature prioritization.

Prompt 1:

"Develop a 6-to-12 month product roadmap for our [product/service]. Include key milestones, feature releases, and strategic initiatives. Explain your rationale for the sequence of initiatives and any dependencies that need to be managed."

Prompt 2:

"Propose a prioritization framework for selecting which features to develop next. Outline criteria such as user impact, development effort, market demand, and strategic alignment. Then, apply this framework to a list of five proposed features and rank them accordingly."

Prompt 3:

"Act as a strategic advisor. Review our current product roadmap for [product] and suggest adjustments based on recent market trends, competitor moves, and internal resource constraints. Provide a revised roadmap outline with justifications."

14. Creating Compelling Product Pitch Decks

Context: A well-structured pitch deck can secure stakeholder buy-in or investment. These prompts help craft persuasive presentations that clearly communicate your product vision.

Prompt 1:

"Draft an outline for a product pitch deck for a new [product/feature]. Include sections such as problem statement, solution overview, market opportunity, competitive landscape, business model, and go-to-market strategy. Provide bullet points for key messaging in each section."

Prompt 2:

"Generate a compelling value proposition statement for our [product]. Focus on articulating the unique benefits, competitive advantages, and specific pain points it addresses for the target audience. Then, expand this into a short narrative suitable for a pitch slide."

Prompt 3:

"Act as a marketing strategist. Review our current pitch deck draft for [product] and provide detailed feedback on content clarity, visual hierarchy, and messaging. Recommend specific revisions to better align the deck with our target investors or customers."

15. Enhancing Stakeholder Communication & Reporting

Context: Effective communication with stakeholders is essential for aligning goals and setting expectations. Use these prompts to craft clear, empathetic, and informative messages.

Prompt 1:

"Write a detailed email update for stakeholders regarding a recent delay in our product launch. Explain the reasons behind the delay, outline the revised timeline, and propose next steps to mitigate risks. Ensure the tone is transparent and solution-focused."

Prompt 2:

"Draft a one-pager that explains the business case for prioritizing [feature]. Include market data, potential revenue impact, user demand, and a brief competitor analysis. The document should be concise yet persuasive enough for executive-level review."

Prompt 3:

"Act as a communication expert. Based on our latest quarterly results, create a comprehensive report that summarizes performance, key learnings, and strategic shifts. Ensure that the report is accessible for both technical and non-technical stakeholders."

Conclusion:

This resource is designed to help Product Managers unlock the full potential of GenAI chatbots, saving time while improving decision-making and productivity. Each prompt includes context, clear instructions, and additional questions to guide the AI in delivering actionable, high-quality outputs.

Feel free to modify and expand these prompts to suit your unique context and organizational needs.

Happy product managing!